Understanding Breastfeeding, Bed-sharing, and SIDS – Webinar with Dr. Helen Ball

December 6, 2017 @ 10:00 am – 11:45 am
Christine Staricka
Understanding Breastfeeding, Bed-sharing, and SIDS - Webinar with Dr. Helen Ball @ Online



Understanding Breastfeeding, Bed-sharing, & SIDS with Prof Helen Ball, PhD.


Objective 1: Understand the relationship between breastfeeding and infant sleep location

Objective 2: Understand the relationship between bed-sharing & SIDS

Objective 3: Explore approaches to helping parents make informed choices re. bed-sharing and resources to support health professionals


Session description

The notion that infant sleep environments are ‘good’ or ‘bad’ and that parents who receive appropriate instruction will modify their infant-care habits has been fundamental to SIDS reduction campaigns. However, infant sleep location recommendations have failed to emulate the previously successful infant sleep position campaigns that dramatically reduced infant deaths.  This talk examines how SIDS risk reduction messages are generated, disseminated, and how they are received by parents.  Using examples from research around the world, and her own research such as the Bradford Infant Care Study (BradICS) Helen discusses how parents understand SIDS risk-reduction and what affects whether messages are implemented or rejected in different communities and cultural groups.

She argues that failure to understand local parenting beliefs and cultural practices results in ineffective campaigns that fail to engage the recipients. In developing effective interventions she argues that we must step all the way back to the research upon which SIDS-risks are identified and ascertain how culture and ethnicity affects the magnitude and prevalence of each risk. Qualitative studies are particularly important in understanding local infant care traditions and beliefs that become barriers to implementation of safe sleep messaging. Recognition and exploration of these issues can then lead to tailored guidance that is relevant for families in each community.

Professor Helen Ball is past-Head of the Anthropology Dept at Durham University UK, and Director of the Parent-Infant Sleep Lab. Se has spent the last 20 years researching parent-infant sleep and has authored over 70 research articles on this topic. She regularly contributes to national and international policy and practice guideline development and speaks around the world about her research. In 2012 she cofounded the Infant Sleep Information Source, and in 2013 she received an award from the UK’s Economic and Social Research Council for Outstanding Impact in Society for her work.

Recording Policy

Attendees of this webinar are not permitted to make personal recordings of the webinar for any purpose.  A recording of the webinar will be distributed to you for your own personal use approximately 48 hours after the event ends.  By completing the registration process for this event, you agree to this recording policy and consent that you will use the webinar, the recording, and the associated handouts ONLY for your own education and not share them or any photos or screenshots anywhere, including on social media.



Cancellation Policy

Written cancellations received one week prior to the event will be granted subject to a $5 fee. No refunds after this date.

Payment Policy

Payment must be made during the time of online registration using a credit or debit card. If you need to make alternate payment arrangements such as a company check to be mailed to BreastfeedLA, you MUST select the ticket option of “General Registration by Check.”  No Early Bird registration rates will apply to payments by check. This policy is in effect as of Aug 1, 2017.

Continuing Education Credits (offered at no additional charge)

Registered Nurses: BreastfeedLA is an approved provider by the California Board of Registered Nursing. This course offers 1.5 contact hours of continuing education will be offered. BreastfeedLA’s provider number is CEP 16435. Licensee must maintain certificate for a period of four years.

Lactation Consultants: BreastfeedLA is an approved Long-Term Provider by the International Board of Lactation Consultant Examiners #CLT113-36. 1.25 R-CERPs will be awarded.

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