Download our Strategic Plan HERE
Mission Statement
BreastfeedLA is dedicated to improving the health and wellbeing of infants and families through education, outreach, and advocacy to promote and support breastfeeding.
Values Statement
BreastfeedLA is committed to upholding a culture of humility, inclusion and connectedness through the following set of principles:
● Our work is grounded in diversity, equity and inclusion. We analyze power structures that lead to inequities within perinatal care and infant feeding practices. We work to create diverse, equitable and inclusive work spaces for employees, volunteers, our board, the lactation workforce and our partners. We actively engage community stakeholders in program development and design, educational offerings, and strategic planning. We model personal accountability and listening with intent to understand.
● We invest in each other’s liberation. We acknowledge the vital nature of our shared humanity. We aspire to operationalize anti-racism and radical inclusion both in our organization and in the healthcare systems we work with. We advocate for families, communities, and each other through a reproductive justice framework by centering those most marginalized.
● Excellence, integrity, and service are vital to our work. We deliver the highest-quality education and services in all endeavors. We carry out our work with the greatest responsibility and accountability to our community. We work to be of service and benefit to the public and our stakeholders. We practice care for our community and care for each other.
Goal 1: Close the in-hospital exclusive breast/chestfeeding equity gap by 5% over 5 years (as delineated in the May 2019 “Taking Action to Reduce Infant Feeding Inequities in LA County” Report)
1. Increase the number of prenatal outpatient settings that adopt the “Nine Steps to Successful Breastfeeding” through education and technical assistance
2. Improve the immediate postpartum (in-hospital) exclusive breast/chestfeeding rates through education and technical assistance
Goal 2: Increase breast/chestfeeding duration in LA County at 6 & 12 months by 5% over 5 years
1. Ensure breast/chestfeeding is incorporated as an effective strategy in combating food insecurity and infant
mortality
2. Advocate for policies, practices and environments that support breast/chestfeeding families
3. Increase family and community support for breast/chestfeeding
Goal 3: Ensure the financial and operational sustainability of the organization
1. Secure and maintain long-term financial stability
2. Expand brand awareness of BFLA and its mission
3. Attract and retain competent, dedicated and diverse staff
4. Create and manage an effective volunteer program
5. Attract and maintain an engaged and diverse board of directors
Goal 4: Build capacity of organizations and individuals who provide breast/chestfeeding support and services nationally
1. Provide policy, organizational networking, resources, and technical assistance related to implementing and sustaining breast/chestfeeding promotion and support efforts to hospitals and health care providers
2. Provide technical assistance related to implementing and sustaining breast/chestfeeding promotion and support efforts to universities, schools and child care providers
3. Provide policy, administrative, organizational, and fiduciary support to breast/chestfeeding coalitions to build their capacity to strengthen their infrastructure